by Google Ads — formerly Google AdWords — is an online advertising platform that allows people to promote their brand, products, or services on Google, YouTube, and affiliate websites. One of the advantages of Google Ads is it operates on a cost-per-click (CPC) business model, meaning advertisers only pay when someone clicks on their ad.
Are Google Ads worth it?
Yes, Google Ads is worth it, with Google estimating an 8:1 return for Google Ads users. Getting the full benefits of Google Ads, though, requires following its best practices when setting up, managing, and monitoring ad campaigns.
